Effective Date: July 1, 2020 (Updated October 1, 2020)
Alternative Foods LLC (“Hope Foods”, “we”, “us” and “our”) provides the website www.hopefoods.com (the “Website”) to give you information about us and our products (“Products”), and to give you the opportunity to order Products directly from the Website. This privacy policy (“Policy”) sets forth the personal data that Hope Foods collects from you through our interactions with you and the interactions of third parties who support us or who work with us to provide Products to you. The Policy discusses how we use that personal data and how you may interact with us about your personal data.
This Policy covers:
Please read this Policy carefully to understand our policies and practices regarding your personal data and how we will treat it. By submitting personal data to us and/or by using our Website, you give your consent that all personal data that you submit may be processed by us in the manner and for the purposes described below. If you do not want us to process your personal data, please do not provide it, but you may not be able to use certain features of our Website. For example, we need to collect personal data from you so that you can pay for our Products and we can ship them according to your instructions.
1. Scope of the Policy
This Policy applies to all personal data (i) you provide to us on our Website, (ii) we obtained from our social media platforms such as Twitter, Facebook, Instagram, Google+, LinkedIn and Pinterest, (iii) you provide us about yourself and others when you order and pay for our Products, (iv) you provide to us for our business and marketing communications, promotions and trade shows, (v) you provide in emails, live chat, phone conversations, in-person conversations, contained on business cards, call center communications and any other methods of communication, and (vi) all personal data provided through third parties who support us or who work with us to provide our Products to you and support our marketing, advertising and business. This Policy does not apply to any third party site or service linked to or from our Website or social media channels or any site or service recommended or referred to by our Website or by our staff. It also does not apply to the third parties who host our social media channels.
2. Transfers of Personal Data
The personal data that we collect from you may be transferred to, and stored at, a destination not subject to your local laws and regulations, which may provide for different privacy and/or security laws and regulations for personal data. By submitting your personal data, you are agreeing to this transfer, storing or processing of personal data, including transfer, storage and processing in the United States. If we transfer your personal data, we will take steps to ensure that your personal data is treated in accordance with this Privacy Policy.
3. Information We Collect
We collect personal data from you in several ways while we market our Website and our Products, interact with our customers, store users’ data and sell our Products. You provide us with personal data directly, we collect personal data automatically, and we may get personal data about you from other sources. We may collect personal data from you when you create an account, use our Website to learn more about our Products, provide comments and suggestions, sign up for newsletters, enter promotions, interact with us on our social media channels, order Products, and sign up for events or trade shows. If you do not want us to collect this personal data, please do not provide it. We also may get personal data about you from our service providers, our sales channels and our customers who may be sending you our Products.
a. Information You Provide to Us
i. User Information. User information includes, without limitation, personal data:
- About prospective and current customers and other parties interested in Dorothy’s Creamery and its Products.
- Collected about our customers and the individuals to whom they send our Products such as name, physical addresses, phone numbers and email addresses for work, home and other locations, payment information, and delivery contact names and addresses.
- You provide us to receive our catalogs, newsletters, information on our social media channels and other information necessary to receive promotions and discounts.
- You provide to us in any online forms or in your communications with us, including without limitation by email, facsimile, live chat, telephone and/or through our social media channels.
- Used by you to sign up for an account on our Website, including user name, password, information to reset user name or password, alternative forms of payment, address book information for individuals to whom you may choose to send our Products and other details that you choose to maintain in your account.
- You share about yourself and others so that we may assist you in selecting your preferred Products, including shipping information and personalized notes to recipients.
- You share with us when you ask questions about our Products, placing orders, obtaining status of orders, requesting replacements or returns and other ordering details.
- You make public, including on our social media platforms through photographs, videos and other content.
ii. Business Account Information. Business account information is business-contact information and other personal data that we collect from individuals who represent companies that do business with us. This includes businesses that order gifts for employees and others, affiliates who direct customers to us, and our service providers and vendors. Business account information includes, without limitation, the following types of personal data: name, title, job function, business name, business address, business email address, business phone number, personal logins, passwords, electronic signatures, payment information, orders, name and contact details for recipient(s) of Products, and any other personal data collected when the business enters into the business relationship with us, provides us with its goods or services, shares personal data with us, when the business selects, orders or receives Products, provides or receives payment, or provides us with personal data about individuals who may receive gifts from the business.
b. Information We Automatically Collect from You When You Use the Products. The information we collect automatically may include personal data, or we may maintain it or associate it with personal data we collect in other ways or receive from third parties.
i. Information Collected through Our Cookies and Other Tracking Technologies. We, or service providers on our behalf, may use technologies such as “cookies,” “web beacons,” “tags,” “scripts” and other tracking technologies to automatically collect personal data from you when you use our Website. Cookies are small amounts of data that are stored within your Internet browser, which saves and recognizes your browsing habits. Hope Foods uses both session cookies (which track a user’s progression during one site visit) and persistent cookies (which track a user over time). Web beacons (also called pixel tags or clear GIFs) are web page elements that can help deliver cookies, count visits, track browser type, identify your IP address, understand usage and marketing campaign effectiveness, recognize certain types of information on your computer, in your email or on your mobile device, such as the time and date you viewed a page, which emails are opened, which links are clicked, and similar information.
We use cookies to help us provide you with a more personalized experience and to improve our Products. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our Products, but your ability to use some features of our Products may be limited.
We may rely on third parties to manage our advertising on other websites. They may use technologies such as cookies and web beacons to gather information about your browsing on our Website and on other sites to provide you advertising based upon your browsing activities and interests.
Please note that if you disable cookies, some Website functionality may not be available. We use the following types of cookies:
- “Strictly Necessary” or Essential Cookies. These are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our Website and use online forms.
- Functional Cookies. These are used to recognize you when you return to our Website so we can personalize our content for you, greet you by name, and remember your preferences. These cookies also record your visit to our Website, the pages you visit and the links you follow. We use this information to make our Website and communications more relevant to your interests.
Analytical Cookies. These allow us to recognize and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works. - Marketing/Targeting Cookies. On our Products, we might use remarketing cookies of certain display advertising service providers. These display advertisements to users of third-party websites that have previously visited one of our Products. For this purpose, we collect the information that a certain user has viewed specific Products. This information may be linked to a marketing cookie – a text file that is placed on your device by the display advertising service provider. When you visit other websites, specific advertisements regarding our Product, including without limitation promotional offers, may be displayed to you based on your past visit to our Products.
ii. Log Files. We gather certain personal data automatically and store it in log files. This information may include IP addresses and usage data such as browser type, browser language, device identifier, Internet service provider (ISP), referring/exit pages, length of visit, pages viewed, operating system, date/time stamp, clickstream data, crashes, system activity, hardware settings, the date and time of requests, referral URL and other usage data. We may combine this automatically-collected log information with other information we collect about you. If you call or fax us, we may also log information such as your phone number, forwarding calls, SMS routing information and types of calls.
iii. Products Use. We may use technologies to automatically collect personal data to, among other things, provide you information and to perform benchmarking, analyze trends, make decisions about our business and to gather information about our customer user base as a whole.
iv. Location Information. When you use our Website, we may collect and process personal data about your location. We may use IP address, beacons, GPS and other sensors that provide information about nearby devices, Wi-Fi access points and cell towers.
4. How We Use the Information We Collect
We may use personal data collected from or about you for any of the following purposes:
a. Verify Users. Authenticate your identity, including without limitation to provision or grant you access to your account, change user credentials, respond to requests for information about your orders, your personal data and details about our business relationship.
b. To Respond to Your Requests or to Tailor Content. We may respond to your inquiries or requests, which may include processing orders, sending confirmations, providing invoices and processing requests for information about our Products. We may use your personal data to customize Products. We may also use your personal data to provide you with more relevant information and advertisements about our Products.
c. To Provide Products to You. We may use personal data that we, or others on our behalf, collect from you to ensure that we deliver our Products to you and to communicate with you about the status of our delivery of Products. We may provide support and related Products information via our Website or social media channels and through businesses with whom we market or sell our Products. We may also use your personal data to provide you Products updates and notices. We may keep a record of your communications and ours to provide improved customer service to you and others, including without limitation recordings of customer support calls, retention of live chat communications and email correspondence. We may use your data as necessary to maintain our business relationship with you and/or to fulfil our commitments to you.
d. To provide Informational Services. We may use personal data while providing online information such as status of delivery, comments or public communications. We may also do this while delivering live or online events such as trade shows and third-party events sponsored by Hope Foods or where Hope Foods presents or participates.
e. Prevent Improper or Illegal Activity. We may use personal data to protect, investigate and deter against fraudulent, unauthorized or illegal activity.
f. To Assist You in Making Your Payments. We may use personal data, including without limitation your financial information, to bill you for Products and process your payments.
g. To Meet Legal Requirements. Hope Foods may be required to provide personal data to comply with legally mandated reporting, subpoenas, court orders, or other legal process requirements or to investigate or resolve legal matters.
h. To Market and Improve Our Products and to Create New Products. We may inform you about our Products, events and perform marketing activities. We may use personal data for analytics purposes and to operate, maintain and improve our Products. We may also use personal data to create new Products.
i. Contests, Sweepstakes, Promotions and Rewards. We may use personal data to administer and process contests, sweepstakes, promotions and rewards, including without limitation sending emails about such activities, processing entries, notifying participants of winners, complying with applicable laws and regulations and delivering rewards. Your consent to promotional use and disclosure of your contest, sweepstakes, and /or rewards information may be a condition of receiving any prize and will be subject to our Terms of Use. You will be informed of any such condition at the time of entry into the contest, sweepstake, promotion or reward.
j. With Your Consent. We may use your personal data for any purpose for which you have provided your affirmative consent.
k. Anonymized or Aggregate Information. We may use aggregate or de-identified personal data without restriction, so long as such actions are in compliance with laws applicable to the personal data.
l. Business Maintenance. We may use your personal data as necessary to perform as a business, to prepare our financials, to prepare materials for accounting, to perform internal audits, to assess the quality of our Website and Products, to pay taxes and to perform other regular business operations.
m. Other Purposes. We may use personal data for any other legal, business or marketing purposes that are not inconsistent with the terms of this Policy and applicable laws and regulations.
n. Examples of How We Use Cookies:
i. Store Your Preferences and Settings. Settings that enable our Website to operate correctly or that maintain your preferences over time may be stored on your device. We may save preferences, such as device (e.g., computer, laptop, or mobile device) language, browser and other settings, so you do not have to set them every time you visit our Website. If you opt-out of interest-based advertising, we store your opt-out preference in a cookie on your device. Cookies can also help you fill out forms on our Website.
ii. Sign-In and Authentication. When you sign into our Website using your personal account, we store a unique ID, and the time you signed in, in an encrypted cookie on your device. This cookie allows you to move from page to page within the Website without having to sign in again on each page. You can also save your sign-in information so you do not have to sign in each time you visit our Website.
iii. Security. We use cookies to enable and support our security features, to detect fraud and abuse of or other malicious activity on our Products and violations of our Terms of Use.
iv. Store Information You Provide to Our Website. When you provide personal data to our Website, we may store the information in a cookie.
v. Social media. Our Website may include social media cookies, including without limitation sharing service offering pages and blog posts from our Website using our sharing links and enabling users who are logged in to the social media service to share content via that service.
vi. Feedback. We use cookies so you can provide feedback on our Website.
vii. Performance, analytics, and research. We also use cookies to provide and improve our Website and your experience. We use cookies to ensure even performance of our Website and to gather usage and performance data. We use cookies to count the number of unique visitors to a web page or service and to develop other statistics about the operations of our Website. This includes cookies from us and from third-party analytics providers. We also use cookies to understand, improve, and research how you use and interact with our Website.
viii. Targeted marketing. We may use cookies to provide you with target advertising based upon your interests or places you have visited or specific Products you have viewed.
5. “Do Not Track Requests”
Your Internet browser and mobile device may allow you to adjust your browser settings so that “do not track” requests are sent to the websites you visit. We do not process “do not track” (DNT) signals. Our third party service providers may also not respond to DNT signals.
6. How We Share Your Information with Third Parties.
Hope Foods may disclose personal data in the following circumstances:
a. Customers. Hope Foods will share details about a customer account with that customer, including all orders and deliveries.
b. Business Partners and Subcontractors. Hope Foods shares personal data with business partners and subcontractors, including without limitation affiliates, marketers, analytics companies, suppliers, transport companies, and other vendors and service providers that support our business. These third parties assist us by maintaining our Website, creating and mailing our catalogs and newsletters, marketing and selling our Products, fulfilling orders, developing, manufacturing and improving our Products, managing our accounts with customers, facilitating the processing of payments and returns, communicating with you about orders or issues with Products or our Website, troubleshooting problems, transporting our Products, communicating marketing and promotional offers, providing customer service and administering any contract we have with an individual or entity or to accomplish a legitimate business need.
c. Third Party Analytics Providers. Hope Foods shares personal data with third parties that conduct marketing studies and perform data analytics, for example:
- Google Analytics. We use Google Analytics to analyze site traffic to our Websites. We may also use Google Analytics in conjunction with Google’s advertising services, such as those using the DoubleClick cookie. With this capability, we or Google may link Google Analytics information with information about visits to multiple sites. We may use these tracking technologies to provide tailored advertising and evaluate our marketing efforts. We also use Google AdWords conversion tracking which tracks your use of the Website after an advertisement has been clicked. For more information about how Google collects and processes data when you visit websites that use Google technologies, please see “How Google uses data when you use our partners’ sites or apps” (Link). You may opt out of being tracked by Google Analytics by using the Google Analytics Opt-Out Browser Add-On (Link).
- Facebook. We may use Facebook’s Facebook Connect social media tracker and Facebook Custom Audience pixel advertising tracker for retargeted advertising. You may find Facebook’s Privacy Policy “Information from partners.” here, Facebook’s Cookie Policy here, and you may opt-out of their trackers here.
d. Transfer or Assignment in Connection with Business Transfers or Bankruptcy. In the event of a merger, acquisition, reorganization, bankruptcy or other sale of all or a portion of our assets, personal data owned or controlled by us may be one of the assets transferred to third parties. We reserve the right, as part of this type of transaction, to transfer or assign your personal data to third parties. Other than to the extent ordered by a bankruptcy or other court, or as otherwise agreed to by you, the use and disclosure of all transferred personal data will be subject to this Policy. However, any information you submit or that is collected after this type of transfer may be subject to a new privacy policy adopted by the successor entity.
e. Response to Subpoenas or Court Orders; Protection of Our Rights; Safety. Hope Foods shares personal data as required or permitted by law, regulation, legal process or other legal requirement, or when we believe in our sole discretion that disclosure is necessary or appropriate, to respond to an emergency or to protect our rights, protect your safety or the safety of others, prevent or investigate fraud, comply with a judicial proceeding or subpoenas, court order, law-enforcement or government request, including without limitation to meet national security or law enforcement requirements, or other legal process and to enforce our agreements, policies and Terms of Use.
f. To Our Affiliates. We may share some or all of your information with our subsidiaries and corporate affiliates, joint venture partners, or other companies that are or may become under common control with us. We will require these entities to comply with the terms of this Policy with regard to their use of your information.
g. Publicly Posted Content. If you post comments, images, and other content to a public-facing page, that personal data will be publicly viewable.
h. With Your Consent. We may share some or all of your personal data with any other third party with your affirmative consent. For instance, we may display personal testimonials of satisfied customers on our Website in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at info@hopefoods.com.
i. Anonymized or Aggregate Information. We may share aggregate or de-identified personal data without restriction, so long as such actions are in compliance with laws applicable to the personal data.
7. Third-Party Websites
We may link to third party websites. We are not responsible for the data collection, use practices, policies, or cookie use of the third party sites that you access from our Website. We encourage you to be aware when you leave our Website and to read the privacy policies of each website that collects personal data.
8. Social Media Features
9. Preferences and Opting-Out
a. Our Communications. You can opt-out of receiving specific types of communications from us and our partners where we request data about you. If you sign up to receive information about our Products, you may unsubscribe or opt-out of all future marketing communications from us that do not relate to Products you have already ordered by removing your personal data from our marketing and communications databases. To opt-out, send us an email at info@hopefoods.com or click the unsubscribe link on any email marketing communication we send you. Please note that there may be a delay in effect if your name is already in the queue for publishing and mailing catalogs and newsletters.
b. Third Party Tools. Most Internet browsers allow you to block or delete cookies and other similar technologies from your browser. If you do not agree to the use of these cookies or similar technologies, please disable or delete them by following the instructions for your browser set out here: http://www.allaboutcookies.org/, or use automated disabling tools where available.
- You can generally opt-out of receiving personalized ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) (Link) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising (Link) by visiting the opt-out pages on the NAI website and DAA website.
- You may also opt-out by clicking on TrustArc’s Your Advertising Choices page (Link) or, if in the European Union (Link).
Please note this does not opt you out of being served advertising. You will continue to receive generic ads. You can also delete cookie files from your hard drive, or avoid them altogether, by configuring your browser to reject them or to notify you when a cookie is being placed on your hard drive. Not all features of the Products will function as intended if you reject cookies.
10. Accessing/Correcting/Updating/Removing/Retaining Your Information
You have the right to access your personal data and to correct, amend, or delete such personal data if it is inaccurate. You can access, correct, or request deletion of your personal data by logging into your account. Other requests for access, correction, amendment, or deletion should be sent to info@hopefoods.com.
When required by laws and regulations applicable to Hope Foods and you, Hope Foods will, upon your request, provide you with information about whether we hold any of your personal data. We will respond to any such legally required request to access your personal data within 30 days. It may take us longer if your request is complex or you have made multiple requests in which circumstances we will notify you and keep you apprised of our progress.
We will retain your personal data and the data we process on behalf of our customers for as long as your account is active or as needed to provide you Products or requested information. All other data shall be retained according to our record retention policy. We will retain and use this personal data as necessary to comply with our legal and contractual obligations, resolve disputes, and enforce our agreements. If you delete any account information, we may retain certain information as required by law or for legitimate business purposes such as personal data necessary to bill you for our Products. Once you pay us for a Product, we cannot delete any personal data required to maintain and deliver the order and comply with all related legal business obligations unless you cancel your order. If we have a contract with you or with your business, we will keep personal data for the term specified in the agreement.
If you become an inactive customer, or if we close or suspend your account, we will continue to adhere to the then current Policy when we collect your personal data so long as we retain it in our databases. We may delete any or all of your personal data at any time without notice to you for any reason or no reason unless otherwise required by law, regulation, contract or our internal policies to retain it.
We may need to request specific personal data from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that your personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask for further personal data in relation to your request to speed up our response.
11. California Privacy
If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal data by Hope Foods or its affiliates to a third party for the third party’s direct marketing purposes. To make such a request, you should contact us by using the form located here. You can also email info@hopefoods.com or write to us at:
Alternative Foods LLC
Attn: Director of Customer Service
400 South Custer Avenue
New Holland, PA 17557
12. No Use by Children
We do not intend to sell our Products to minors as set forth in the Terms of Use. We do not knowingly collect personal data from children who are minors without verifiable parental consent. If we become aware that a visitor who is a minor has submitted personal data, we will remove his or her information from our files. When Hope Foods delivers Products to a minor at the instruction of one of its customers, it is possible that we may process information about you as a minor under the instruction of our customer(s). You represent and warrant that if you provide us with personal data for a recipient of a Product, that that individual will not be a minor under the laws and regulations applicable to the minor.
13. Security
Hope Foods takes reasonable and appropriate measures to protect personal data from loss, misuse, and unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in the processing and the nature of the personal data. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.
14. Privacy Policy Changes
We reserve the right to modify this Policy at any time. When we make only minor modifications which do not materially change the Policy, we may do so without notifying you. It is your responsibility to keep current the contact information we have on file for you. When we make material modifications affecting data practices where we operate as the data controller, we will post and/or email the new Policy. We encourage you to periodically review this page for the latest information on our privacy practices.
15. GDPR (General Data Protection Regulation)
The information collected on this website is hosted by Linkbynet.
Linkbynet is a hosting provider established in the European Union and therefore complies with the GDPR (General Data Protection Regulation).
Linkbynet has settled its own data protection standards that you can access and benefit from: here https://www.linkbynet.com/privacy-policy#.
16. How You Can Contact Us
If you have questions or concerns regarding this Policy, you should contact us by using the form located here. You can also email us at info@hopefoods.com or write to us at:
Alternative Foods LLC Attn: Director of Customer Service 400 South Custer Avenue
New Holland, PA 17557
Our Products may include social media features or provide direct links to our social media channels. These features may collect your IP address and the page(s) you visit on our Website, and may set a cookie to enable the feature to function properly. We may also link to our Website from within social media to permit you to access and further share our Website and posts to other websites using your social media login credentials. Social media features and widgets are either hosted by a third party or hosted directly on our Website. Your interactions with these features are governed by the privacy policy of the company providing the feature.